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Be Inspired

Spurtee- Powerful sportswear for powerful women

With a vision to help ladies release their inner power and share that feeling with others, Mina Lindman founded the brand Spurtee. By wearing Spurtee sportswear you share your power and encourage others to do greater things.
By: Henriette Danielsen Photo: Spurtee

We met Mina at Clarion Hotel Sign in Stockholm on a cold and wet January day. But with her positive energy and big smile she instantly brightened up the room.

So, who is Mina Lindman? Mina has done a lot of different things throughout her career. Everything from being a consultant to working with sales, being marketing manager and lastly CEO. But she didn’t feel happy, so she decided to quit and become an entrepreneur. Today she is the brains behind the sports brand Spurtee.
– I had a vision of finding a fun way to support girls and women to release their inner powers. I am also very much inspired by the whole start-up scene here in Stockholm. There is so much potential and possibilities and you get encouraged to try your own thing. Which I did, Mina says.

Spurtee´s first collection was “The Power Collection”. A collection of workout clothes made of organic materials with inspiring quotes, putting Spurtee on the map and encouraging you to do greater things through their powerful messages. And most recently they launched a more niched collection, focusing on yoga.
– Imagine the feeling when you can take that yoga pose a little bit further, when you run and reach the top of that steep hill, when you score a three pointer or when you finally get the hang on how to do a deadlift. When you have that feeling you want to share it with the world, and you want others to experience the same feeling of euphoria. That is what my brand is all about!

If you can dream it, you can do it

The brand name came from the two words “Spurt” or “Spur” and “Tee”.
– To spurt means to sprint like you do in short-distance running, and the idea is that you get an extra spurt when your read the message on the back of our shirts. But you can also read it as Spur, with the meaning of encouraging someone. And, tee is of course short for t-shirt, she explains.

And what makes Spurtee the brand to choose when it comes to fitness clothing?
– Apart from being edgy and empowering, we think the design is very flattering, bringing out the best of you. And, also, the materials we use are soft, light and has natural thermal qualities to keep you cool when exercising or just strolling around on a hot day.

Besides focusing on her new collection, Mina has many exciting plans for the brand in the future. They are for instance soon launching a possibility to pre-order your favorite Spurtee, in addition to preparing for shipping outside of Sweden and the launch a new collection called “Runner’s Collection”.
– We hope to launch the Runner’s Collection together with an influential runner that really loves and lives our brand. In addition, we are continuously looking for other brands that will supplement Spurtee, and sell them on our online store. Much fun  awaits, Maria says.

Want to learn more about Spurtee? Check out their website and Instagram account for more inspiration.

Name: Mina Lindman
Age: 42
Lives: Stockholm, Sweden
Favorite quote: “Just Do It” is my all-time favorite, it’s so much me!

Be Inspired

Radiating and healthy skin while working out

Hitting the gym can often lead to dry skin and breakouts. Turns out a few extra moments in the bathroom or locker room can make all the difference. We met with Skin Care Expert Linda Hölling to talk about does and don’ts when it comes to taking care of your skin while working out. 

How can I best prepare my skin for exercise?
The best thing you can do is to take off all your makeup and exercise with clean skin. Because while you´re sweating the skin will absorb the makeup, which can lead to blocked pores. The key is to never “shut” sweat in, especially if you have dry skin. The acid in perspiration can cause irritation and, in worst case, inflammation. The combination of sweat and makeup is therefore a big no-no!

And if you exercise outdoors, it´s important to use SPF. When we sweat, the skin becomes more light sensitive and susceptible to sunburn. This applies to both summer and winter activities.

Is using moisturizer good or bad before sweating? We have heard both.
The skin should always have a moisturizer that works protective when exercising. It can be wise to choose a thinner cream, since fatter creams can make your skin feel sticky when you sweat.

Should I wear a headband to collect the sweat from not dripping down my face?
That is not necessary, since the little time the sweat is on your face is not harmful for the skin. Sweatbands are on the other hand good for avoiding sweat to run into your eyes.

What kind of effect does sweat have on our skin?
During exercise we sweat more than usual, which is an excellent opportunity for the skin to sweat out all the products and toxins that evaporate. Sweat itself cleans the skin in a positive way. However, you helping it on the way with a good peeling and cleansing face mask is always good.

Is it ok to leave sweat on our skin for a prolonged length of time?
When we sweat, salts are forced to lay on the skin which can be dehydrating for the skin. Bacteria in other people’s perspiration can also cause infections. So make sure to wash the skin both before and after exercising and you will be fine.

When we get warm our pores open and let dirt and bacteria out. It is therefore important to clean your face afterwards.

What kind of impact does drinking water have on our skin?
Drinking water is important, especially when we train. The fluid goes out to all the organs and muscles in the body, which again, together with the exercise, has a fantastic effect on our skin. It makes us look healthy and happy!

How should I care for my skin post-workout?
When we get warm our pores open and let dirt and bacteria out. It is therefore important to clean your face afterwards. A facial mask after a workout, while the skin is still warm, 1 or 2 times a week can do wonders. If you have dry skin, you can choose to add a moisturising face mask. To strengthen your skin and get the best results, I recommend that you always have a good skin care routine with cleansing milk, eye cream, serum and day/night cream. This, along with your training is your best investment for a healthy body and skin.

Does and don’ts at the gym?
Keep in mind that machines and spinning bikes can be full of bacteria, so wash your hands before you touch your face while at the gym. And if you have small scratches and wounds, make sure to cover them up while working out with others.

Do you have any questions for Linda, feel free to leave a comment in the comment field below!

By: Henriette Danielsen / Photo cred: Pinterest

Be Inspired

Make winter workouts happen

Once the cold and dark weather hits and the holidays are in sight, our health routines and workouts tend to go out the window, and the lack of motivation is overwhelming.

It happens every year, it is like my motivation is taking a (loooong) winter break and just getting out of the apartment acquires a lot of effort. Not so surprising when you think about it, since it is pitch dark all day long and colder than on the north pole. Guess that’s the disadvantage of living in Scandinavia.

I never regret a workout, it´s simply getting there that is the challenge.

I have however over the years learned some tips and tricks so boost my motivation. Because I never regret a workout, it´s simply getting there that is the challenge. And I guess I am not alone? So, take a look and see if you can´t find some inspiration to get them winter workouts happen.

Buddy up
Create a family or friend challenge and spark your competitive spirit. That way you are not alone and you have fun while getting your workouts done. Maybe the winner gets to choose dinner  or gets a free lunch or whatever sparks your motivation.

Make a new playlist
We keep getting back to this tip, but it truly works! Music has such a motivational impact and sometimes you simply need the right song to get out of the sofa. Try and see what happens!

Work out at home
Seriously struggling with getting out the door? Well, it happens (a lot) and no worries. It doesn’t mean you can´t move your body. YouTube has tons of videos to choose from. Maybe try something new in the comfort of your home? A Fitnessblender session? Or some yoga? Take a look at some of our favorites here. 

Most importantly, be kind
It´s much harder to stay motivated if you don’t take the time to relax and recover. And nothing is more demotivating than setting aside your whole social life just to get those workouts in. Treat yourself with hot cacao, Christmas baking with friends or a glass or two of wine. Be nice to yourself and your body and find the balance.

And remember; a workout doesn’t necessarily mean a sweaty, hard-core workout at the gym. It can be a yoga or Pilates class, a long walk in the fresh air or whatever suits you. Just don’t forget to move that precious body of yours.

By: Henriette Danielsen / Photo cred: Jānis Šaulis / Red long sleeve (sponsored) / Location: rebirth fitness

Be Inspired Featured

Right where I belong

Being Editor in Chief of Best of You, I have been getting to know the health community in Stockholm more and more. Not only in terms of our collaboration partners, but all the wonderful personal trainers, yoga teachers, coaches and brand owners out there. We work together, go to events together and often train together. Which used to terrify me!

I have never been this super fit gym lover, who makes lifting weights and running on a treadmill look as easy as a Sunday stroll to the local bakery. Let me try to explain: I am more the type of girl who gets a mild heart attack after a few meters of running, who is so red in the face that it looks like my period came out of the wrong place and lifting those 2-3 kg like my life depended on it. Making it hard to feel any connection to all those bloggers and influencers out there, promoting health.

When I met all these wonderful trainers and started to get invited to their workouts and events I was terrified. “I am not fit enough for this”. “I am not one of them”. “What the fuck am I doing here”. These where all thoughts running through my head.

But then I realised that this is exactly what we want to change

We want you to know that you don’t have to be fit to join a gym class. You don’t have to be soft and limber to be able to do yoga, and you don’t have to be skinny and have abs to be able to call yourself healthy. You find what feels good to you and a balance based on your life, your body and your needs.

Which is also what inspired me to found Best of You in the first place. Because I love yoga, but I also love wine. I love to work out and sweat, but I also love my relationship to the cookie jar and our late night dates with Netflix. And that doesn’t mean I don’t belong.

Now that I finally have realised that I am no longer afraid to join a kick boxing class, lift those weights or go for a run with someone (all though I prefer not to run, hihi). My point being; don’t think you need to fulfill certain criteria’s to be part of something. You are more than enough and health is for everyone! Coming from the girl who still goes to fitness events being the only one there not being able to do pull ups or hand stands, but still enjoys herself!

So go lift those weights girl, or go to that yoga class you always wanted to try or head straight into the lions cave and join the heavy bodybuilders at the gym. Whatever you prefer, but dont let a label or the thought of not being good enough stop you. Because you rock, with or without abs!

By: Henriette Danielsen / Photo cred: Jānis Šaulis / Location: rebirth fitness

Events Previous Events

Ride the wheel

What an afternoon! Saturday 11th of November we got our sweat on and released tons of endorphins together with Urban Ride and Bodywheel. We started off with a 30 minutes Bodywheel session; a fresh approach on Pilates and functional fitness followed by 30 minutes’ state-of-the art indoor cycling experience. We´re talking 60 minutes of engaging our core muscles, getting our heat rate up and having lots of fun.

A big thank you to everyone who came and to our sponsors; Rivia Sports, Casall, Vitamin Well, Barebells and Oh No, for helping us create some awesome goodie bags. And lastly, the amazing ladies behind Bodywheel and Urban Ride.

Head over to Facebook to see more pictures from our event and to keep track on what’s up next.

By: Henriette Danielsen / Photo cred: Jānis Šaulis

Events Previous Events

Healthy Happy Hour

Friday 20th of October, we kick-started the weekend the best way possible: with good music, sweat and fun with a bunch of lovely ladies.

We had teamed up with Personal Trainer Marie Emré, behind The Workout Plan, who guided us through a circuit training, where we got to activate our muscles and got our bodies moving.

After the class, everyone got a NOA Relax & Focus to cool down and a The Healthy Box to bring home! So much endorphins and so much girl power. Best way to start the weekend for sure.

Head over to Facebook to see more pictures from our event and to keep track on what’s up next.

Marie will continue with her Healthy Happy Hours every Friday over at Studio Levels, so if you´re ever interested in joining, reach out to: The class is for all ages and perfect for beginners and those of you who want to get started again after a while away. And for those of you who are more experienced, you are more than welcome too, since you can regulate and choose the intensity yourself.

By: Henriette Danielsen / Photo cred: Jānis Šaulis

Previous Events

Tapping into that inner smile

Saturday 14th of October, Best of You and Blissfullyliving, teamed up with the inspirational personal trainer and blogger Camilla Lorentzen!

We had a morning filled with training and fun, where Camilla took everyone through a 45 minutes’ body weight session, getting everyone’s pulse up. On site was myactivestyle, showing off their newest collection and sponsoring everyone with a pair of their amazing tights.

Afterwards, we refuelled on some fresh salads and yummy juices by Essentially, before heading home with a goodiebag from Supernature and Celsius Norge.

Thank you to our sponsors and Camilla for making this happen, and a huge thanks to everyone who came and spent the morning with us. It was wonderful to see everyone leave with a smile on their face, and worry not, we WILL be back!

Head over to Facebook to see more pictures from our event and to keep track on what’s up next.

By: Henriette Danielsen / Photo cred: Helena Krekling – Krekling Photo

Be Inspired Body

Getting back on track

Long days of reading books on the beach, eating endless amounts of ice cream, drinking wine and sleeping during the day is now over for most of us. Back to reality, long hours at the office and back to… THE GYM (imagine horror music in the background for full effect).

Joke aside, getting back on track is not always so easy. Some of course keep up their fitness routine during vacation, but there is no secret that most of us prefer wine instead of squats on a sunny Monday in July! So, when we suddenly face our daily lives again, getting back to our normal routines may feel like a struggle. If it doesn´t then great, then no need to continue reading.

Since I have no idea and need an article like this myself I turned to Personal Trainer and founder of rebirth fitness, Michael Glover, for some expert advice. And we kind of love his tips:

  1. Get back slowly!!! Jumping head first back into training and better eating just opens yourself up for injury and failure. As the saying goes ”Crawl before you walk and walk before you run.”
  2. Re-establish your normal sleeping hours. Vacation time can be full relaxation, full on adventure, or a combination of the two. This usually results in sleeping different hours than your normal lifestyle when not on vacation. Establish a new, more consistent sleep routine to prepare you for work mode again.
  3. Water…water…water!!! The combination of red, white, rosé, and all the other colored liquids that you consumed haven’t been the best for you. The car, train, or plane travels also did a number on dehydrating your body. Proper hydration with water will do wonders for your body and mind.
  4. Continue living life to the fullest. Vacation is year-round. Don’t make it a yearly thing just for the summer. Make every day your own little vacation in some way. Relax, live, laugh, and keep striving to be the Best of You!

So, good luck peeps! And if you need a little help along the way, rebirth and Michael is definitely the place to go.

By: Henriette Danielsen and Michael Glover / Photo cred: Clara Mo 


Can I become a runner?   

My body aches, my lungs burn and I curse with every single step I take. I am of course talking about the horrible experience of me trying to go for a run. Sounds familiar? Then keep on reading.

Running is arguably one of the most accessible, efficient and popular form of exercise. Millions of people all over the globe love to run, either outdoors or on a treadmill. Me however, not a fan. But according to several magazines and professionals I can be.

After having done some research I found some tips on how to become a runner and actually end up craving the tracks. The craving part is doubtable, but learning to enjoy running has sparked my interest. Let´s take a closer look:

Letting go of my limitations
Ok, according to the world-wide web, several magazines and professionals out there it seems like the first step towards becoming a runner is to let go of my limitations. Meaning it is time to shut down that voice in my head saying I can´t, I am not made for this and that I will die. Also, stop comparing myself to others and remember that we all have to start somewhere. In short: positive thinking I guess.

Using my breath
The trick seems to be to use your breath to find your pace. Here I thought it was music, but ok. It´s said that proper pacing depends on factors like how far you´re going (not far), how fit you are (ehe, not so fit) and your genetic ability (hmm, knee problems run in the family). The typical thing we newbies do wrong is almost always start off too fast and then burn out (seems accurate). A tip is to switch between walking and running in the beginning (that I can do).

Vary your run
Don´t run the same round every time, it seems to be the number one reason many of us loose our motivation. The tip is to vary your run, since there are so many different ways to run: short, long, intervals, in terrain, inside, along with others or alone. By varying it, it´s said to be more fun.

Don´t run every day
Practice and repetition is key to success, but according to most articles you should not run every day. Thank God, an advice I can easily follow. Seems that doing too much of a good thing isn’t so good, and I couldn’t agree more. The recommended amount is three times a week. Honestly, I think one will do for me in the beginning. Recovery is important you know.

Make it a social thing
There is no better way to boost your motivation than to get a running partner. However, keep in mind that you are not supposed to compare yourself to him/her and follow the signs your body is sending you. Not sure if somebody is at my level here, but if you are call me.

Now it remains to test the theory. Are you with me?

By: Henriette Danielsen 

Be Inspired Body

Turn a decision into action

Being physically active is something we all know we will benefit from. It is what we need to keep our body healthy and happy. Actually doing it though, not that easy.

Working out is without doubt good for you; you sleep better, get your energy level up, you feel stronger, healthier and more confident. Yet we seem to find the craziest excuses not to work out way too often. The lack of motivation is huge for many of us (myself included from time to time).

Finding an excuse is easy, getting into your workout gear and get started, not so much.

So, how do you make working out a natural part of your everyday life? We share some our best tips to create sustainable health routines.

Start small
I know it may be tempting to go all in, but start small. Running to the gym every day when your body isn’t used to the activities will only drain you of your energy and eventually you will fall of the wagon.

Start early
Yes, you heard me. Set that alarm clock one hour earlier than you usually do and get it done. In addition to being the best way to wake the body up it has a lot of health benefits. You can read all about them here.

All movement counts
Don´t forget that taking a walk, swimming in the ocean or playing football with your kids counts as exercise. As long as you move, it counts. So don´t be too hard on yourself and don´t worry, there is no need to visit the gym every day.

Accept where you’re at
Changes don´t happen overnight, so don’t expect to become a spinning expert in matter of days. However, your mindset is key, so by just deciding you want to be more active you have done half the work already.

Have fun
Like we always say and our biggest motto: have fun! There are so many ways to be active so don’t lock yourself in the gym if you don’t like it. Grab a friend and explore the endless opportunities out there and we promise, you will find your thing.

Good luck in finding what feels good. And if you are ever interested in trying new stuff stay tuned for our upcoming events, we always find a way to get active.

By: Henriette Danielsen / Photo cred: Nina Isabell Abrahamsen