When I was invited to a closed group on Facebook called “Heja Livet” I got curious. Little did I know at the time how much it would change my view on women, sisterhood and true girl power! All thanks to Emely Crona Stenberg and Caroline Levy!
By: Henriette Danielsen Photo: Heja Livet
“Heja Livet” (read; Go life) is a platform and forum for female members only, addressing all areas of life; Career, health, friendships and daily obstacles, big and small. A place where women can boost each other, inspire, share and create beautiful relationships.
The idea came when Emely Crona Stenberg, after many years in the PR-business, got an eye opener.
– During my time as a PR consultant I often worked in groups, mostly with women, where we for weeks at a time could have daily contact in form of inspiring emails and motivational or appreciative texts. But after every completed project it was as if our “friendship” never existed, Emely explains.
There were no more “good mornings”, emails or texts and if she met them at events they avoided her gaze. This made Emely realize that the climate between women needed a change.
– I wanted to change the competitive way of thinking and addressing prejudices about women in the groups. Explore what would happen if we gather a bunch of women of different ages on the same platform. Today I know what the secret ingredient is: Trust, Emely says.
So she reached out to her friend Caroline and together they started “Heja Livet”. What started as a group of about 100 friends, quickly turned into more than 13 000 members. And it continues to grow at high speed.
– I would never have dreamed of this amazing response. It’s wonderful to see how all the women lift each other, help one another, share advice and show solidarity, Caroline says.
There’s never any bullying in our group. Constructive criticism? Yes. Hatred? No.
And “Heja Livet” is without a doubt the definition of girl power! The group creates opportunities in all areas of life and accommodations, jobs, friendships, mental health and illness are popular topics in the group (and the areas where the girls support each other the most). And there is never a bad word to be found.
– There’s never any bullying in our group. Constructive criticism? Yes. Hatred? No. We trust our members and they trust us. We stand for openness and honesty, ambition and community. That’s how we break the prejudices about “women in groups”.
Why do you choose to have a closed group then?
– So we can ensure that we only have female members. Hence, we must approve membership. We are confident that the group’s success is because you feel sufficiently safe in the group to really open up, which couldn’t have been achieved in the same extent if men were present. It may sound harsh, but it’s true. And it’s important to emphasize that we don’t trash men in our group. Quite the contrary; This is a place to talk about oneself, each other, life and sisterhood without being political, radical or hateful, Caroline explains.
And this is only Emely’s and Caroline’s side project, they both work and study full time!
– We’re busy little bees, but our motivation is that we love what we do. Time is what you make of it, and since we both feel that this is something important, for others and us, we just make it work.
The goal for the future is to continue to uphold the platform and give women a place to be seen and heard, and to feel supported and loved. They explain how they would like to maintain the simple and straight communication and the open and honest atmosphere the group is based on .
– We would of course like to earn money and make a living from this someday, but if we don’t we will always keep in our hearts that 20 girls, who didn’t know each other from before got together and spent New Year’s Eve 2016 together. That’s pretty damn awesome, they say and smile.
Fellowship, communities, women empowering women; it gets more and more popular these days, why is that do you think?
– We have been waiting so damn long to be seen and heard and even though we have the right to vote, keep in mind that there are still some countries where women are not. We want to go forward like equals and this is just the beginning. Together we’re strong enough to climb mountains!
Name: Caroline Levy / Emely Crona Stenberg
Age: 29 / 31
Lives: Stockholm, Sweden
What inspires you the most? Many things, but mostly the power of “Heja Livet” and my partner in crime Emely / Loud laughs, honesty, being nice to each other and my beautiful mother who will live in my heart forever.