Making a business out of traveling around the globe

Most people dream about quitting their job to travel the world, but Ulrika Linde is far from most people. She has decided to bring her passion and work with her around the globe, continuing to inspire people to a healthy and happy life.
By: Henriette Danielsen Photo: Angela Nakitende

Ulrika Linde, also known as @thehealthyblond, is the woman behind the subscription service The Healthy Box. A box filled with healthy products that are delivered to more than 700 households in Sweden, that has been on the market for three years.

When you meet Ulrika it´s hard to imagine that this beautiful, glowing lady hasn’t always been living the healthy lifestyle. A few years back she was working as a bartender in New York City and got to experience first-hand what junk food and too much partying can do to your body. It turns out that the destructive lifestyle was her golden ticket.

She decided enough was enough and created the Instagram account @thehealthyblond, inspiring thousands of followers with her new and healthy way of living. Eventually she moved back to Sweden and started up her very own company; The Healthy Box, which grew in high speed.

Today, three years later, she is ready to take the next step; which is to travel and experience the world.
– The goal has always been to travel. I planned this trip in my head already before I founded The Healthy Box, she says.

So, on the 9th of April, she heads off to her first stop; Sydney, Australia. From there she continues to Bahamas, Sri Lanka, Morocco, France, Portugal and the upcoming six months will be spent in different countries all over the globe.

But this is no ordinary vacation, as she will bring her work with her, in addition to continuing to inspire her followers to pursue an active and healthy lifestyle through both her Vlog and Instagram account.
– I want to go out and experience the world, but not in the classic “lie on a beach all day” kind of way. Since I will visit friends in the different destinations, I will naturally stay active and hike, run, practice yoga, surf, dive etc.

I want to push myself and inspire others to do the same. Cliché as it may sound; I want to see new places and meet new people. We all have our stories and sharing them is so empowering and inspiring.

But most people dream of leaving their work behind?
– For me it feels weird NOT to be working. I love what I do, and I really feel most alive when I have much on my agenda. I love to start new projects and being able to constantly be creative. Of course, I must also turn off the phone occasionally, but keeping active and make a business out of it is just what I want, she says.

And lots of companies are intrigued with Ulrika’s idea and have teamed up with her.
– I will be collaborating with some amazing brands; LaPoint, Björn Borg, Parrots,, UberEats, and DeoDoc, making it a fun way to keep active while on the road. I will for example join La Point´s surf camp in Sri Lanka and Björn Borg have sponsored me with some amazing workout gear.

And the box will of course join her.
– I have hired to wonderful and super talented women to help me keep the business running smoothly back home, but I will of course continue my work from abroad. The box is my baby, so it’s not going anywhere.

What is your goal with this trip?
– I want to find that glow and passion I felt when I first started the box three years ago. I want to wake up, feel inspired and embrace the day with passion on joy. And since I have no experience with for example Vlogging it will be a challenge, which will help me grow. And time will tell I guess. That’s the beauty of this; I have no idea how my life will turn out after this trip.

Name: Ulrika Linde
Age: 27
Lives: Stockholm, Sweden
Most excited to travel to: I would have to say Sri Lanka. Or wait, Bahamas. Or no.. I can´t decide! Excited to experience all the destinations.

Follow Ulrika on her journey around the world through her Vlog or be inspired by her beautiful pictures on Instagram. You can also read more about her trip on her website.


A career twist

What started as a side project turned out to be a full time business for Del, the talented cook behind Del’s cooking twist. We had the pleasure of getting to know her a little better and talk about how she turned her hobby into a career. 
By: Morgane Oléron Photo: Ania Smelskaya & Private

First off, tell us a little about you!
I’m Del, a true food lover and the blogger behind Del’s cooking twist. I’m also a published author, recipe developer, food stylist and photographer. I grab a whisk as I would grab a pen, and the kitchen is of course my favorite room: I work, create and eat there, and I could even sleep there.

Looking at your blog you seem to be inspired by a lot of different places. Where are you from originally?
I’m French, but have spent several years in Sweden before I recently moved to Chicago. However, I feel that I belong to all the places I have lived in. When I’m asked where my heart is, I picture my kitchen at home. Wherever home is, I need my kitchen. And my laptop too. No food blogger can exist without a laptop.

Why did you decide on Chicago?
I moved to Chicago to follow my other half (yes, love!) but I already knew from early on that I at some point would move from Sweden to the US. So I developed my American twist alongside my Swedish and my French one. Chicago is an incredible city for a foodie, where various cuisines of the world co-exist and sometimes meet, to create fusion food.

We know where you are now and what you do, but how did you get here? What made you start a blog?
During my first year working in marketing I was extremely enthusiastic and my creativity bloomed. However, since I couldn’t implement all my ideas for the company, I decided to start my own food blog. That’s how Del’s cooking twist was born back in 2013. In the beginning, it was just for fun, and I didn’t have a clear idea of what blogging really meant. I started sharing my recipes randomly, once a week, taking pictures the way I thought looked good (with the artificial light of the kitchen above the dish). A lot has changed since then, and now, after nearly four years into this project I can say that the blog has been by far the best school I have ever attended. The rules of blogging are constantly evolving, so you need to be curious, proactive, and push your boundaries to explore new ways of working. It’s hard, challenging and very demanding, but also very fulfilling.

What did you study?
I went to La Sorbonne, a university in Paris, France, where I got a Master’s degree in International Affairs and European Studies. After that, I naturally moved abroad – to Sweden – and started working in the same field, within international public policies to be exact, at the French Embassy in Stockholm.

What made you change paths?
A combination of circumstances led me to stay in Sweden longer than I had originally expected (I fell in love with the country AND with the one who would later become my husband!). As my contract came to an end and my Swedish skills weren’t perfect yet, I broadened my field and looked for new opportunities. I ended up working within marketing for a food company (and later on in digital marketing) for a leading French brand. This is when I understood that my interest in food had always mattered to me and was more than just a hobby.

A question many of us with side projects have: When did you decide food was going to be a full-time job and not just a hobby anymore?
I was spending most of my free time blogging or thinking about new recipes I would develop. It was like an obsession – my brain was continuously creating new recipes. Also, professionally I was hungry for more and my job was clearly not fulfilling enough. I felt it was the right moment to give my blog a go and attempt to make a living of it. I loved the idea, but also felt somewhat unsure altogether. Was I being too daring? Also, my friends and family were skeptical: “Seriously? Is blogging really a job?!!”. I must admit I was overly sensitive to what others thought at that time. And even today it’s sometimes hard for me to say: “I’m a full-time food blogger, and yes it’s a real job”.

What or whom inspired you?
I was following other bloggers back then, some of whom had made their own passion into a full-time career. My first thought was that they were far better than I was and as such, it would be impossible for me to reach the same level etc., until I reconsidered and decided to strive for success, trying to find my own path within the blogging world.

How did you learn everything you know?
I am completely self-taught; my mom was not interested in cooking whatsoever. But I love eating and I have always been curious about food and tasting different cuisines which eventually inspired me to create new dishes. I read dozens of recipes daily, taste many others, and craft my own ones once.

Are you happy with your decision even though it was a scary one?
I’m a perfectionist, so I’m half happy with my decision because there is so much more I could develop. But the day only has 24 hours, so my wish for the future is that I could one day develop my business enough to hire someone to help me. (Well, Best of You can totally volunteer as bowl and spoon lickers)!

How does a day behind the scenes look like?
No day looks the same: my agenda is constantly in flux. I generally try to spend one or two days a week developing recipes in the kitchen, and spend the remaining days writing the recipes, developing the marketing aspects, and doing other food-related activities on the side, working as a food author or teaching cooking/baking classes.

What tips do you have for others who wish to follow their passion?
Your life begins the day you realise you only have one. Live your dream, and do not worry, great things take time.

That’s it for now guys! Hope you enjoyed the appetiser and we’ll be back next week for the plat de résistance as we are teaming up with Del in Chicago for some fun in the kitchen, so stay tuned! In the meantime, check out Del’s cooking twist for more inspiration and check out her free e-book with mouthwatering dishes that are both delicious and healthy!

Name: Delphine Fortin
Age: 33
Lives: Chicago, US
Favorite food: I definitely have a soft spot for sweets and can really recommend some of the best doughnut bakeries in Chicago, such as Doughnut Vault or Firecakes.

For more inspiration on Del and her delicious recipes take a look at her blog or follow her on Instagram.

Be Inspired Stories

A new workout experience designed to transform & inspire

A new training concept is in town and I’m so excited! There’s nothing more motivating than
trying something new, and the timing is perfect because my new year’s boost is almost gone. I met up with Jennifer Winter, founder of the Bodywheel method to learn more.

By: Henriette Danielsen Photo: Ali Mian

The Bodywheel method is a whole new training concept that is the lovechild of Pilates and functional fitness. The entire method is developed around a wheel that is used as a versatile guiding tool, and each class is 45 minutes of body conditioning, sculpting and lengthening the physique.

It was the lack of physically and mentally challenging classes that made Jennifer Winter set out on a quest with one goal: to simplify the fitness world.
– Either the classes were too long and easy or they felt rushed without direction. I also found them outdated and repetitive. It’s interesting how in 2017 we have drones and self-driving cars, but fitness and health seems to be stuck in the 90s. So why isn’t fitness granted the same innovation as all other aspects of modern life? Then it struck me; Fitness can be modern, fitness can be creative and fitness can be chic. My goal was to then create a workout that is updated and effective, she explains.

Jennifer was working as a professional ballet dancer in New York, London and Austria, but moved to Stockholm three years ago. Inspired by the entrepreneurship of Stockholmers she decided to switch careers and founded Bodywheel in September 2016.

When she created it, it was important for her that everyone would be able to participate in her classes.
– Each exercise is modifiable and the wheel allows you to decide your own level of intensity. There are also variations you can do without the wheel if an exercise is too advanced. In the future, I will develop an online guide showing each exercise step by step, she says.

I developed Bodywheel for the modern woman thus making it short and effective so you have the time to conquer the world

What makes this workout form better than others?
– This workout is something NEW! It gives your body and brain the opportunity to engage in a whole different way. I developed Bodywheel for the modern woman thus making it short and effective so you have the time to conquer the world. The biggest disappointment is leaving a class and not feeling sore the next day, so each Bodywheel exercise targets the body head to toe with direct muscle stimulation.

And the results show that it’s working!
– The combination of stretching and strengthening is the perfect dynamic your body needs. You will see improvements in your balance, coordination, mobility and overall strength. The wheel allows you to find your full range of motion and lengthens the muscles without bulk.

Do you recommend focusing on only this kind of workout or combine it with for example running etc.?
– Although the class is well rounded with elements of strength, cardio and stretching, I always encourage people to move in any way that motivates them. I love to combine a morning run with a Bodywheel session, she says.

Having invented a new and fun workout form kind off gives you the motivation to get up of the sofa, I guess. Do you have any tips for those who still struggle with getting more active?
– Start off slow. You can train for 15 minutes once a week, 20 the next. This gives your body the time to catch up and eliminates the stress-factor of having to get in shape right away. It’s a more realistic and approachable way of reaching your goals. Also, try to find a class that you genuinely enjoy, and then it won’t feel like working out.

Interested in giving Bodywheel a try? Check out Jennifer’s website here or follow her on Instagram for more inspiration.

Name: Jennifer Beatrice Winter
Age: 30
Lives: Stockholm, Sweden
What motivates you? Knowing that I can help someone find their full potential and make them feel superhuman for 45 minutes is immensely motivational.


True Girl Power

When I was invited to a closed group on Facebook called “Heja Livet” I got curious. Little did I know at the time how much it would change my view on women, sisterhood and true girl power! All thanks to Emely Crona Stenberg and Caroline Levy!
By: Henriette Danielsen Photo: Heja Livet

“Heja Livet” (read; Go life) is a platform and forum for female members only, addressing all areas of life; Career, health, friendships and daily obstacles, big and small. A place where women can boost each other, inspire, share and create beautiful relationships.

The idea came when Emely Crona Stenberg, after many years in the PR-business, got an eye opener.
– During my time as a PR consultant I often worked in groups, mostly with women, where we for weeks at a time could have daily contact in form of inspiring emails and motivational or appreciative texts. But after every completed project it was as if our “friendship” never existed, Emely explains.

There were no more “good mornings”, emails or texts and if she met them at events they avoided her gaze. This made Emely realize that the climate between women needed a change.
– I wanted to change the competitive way of thinking and addressing prejudices about women in the groups. Explore what would happen if we gather a bunch of women of different ages on the same platform. Today I know what the secret ingredient is: Trust, Emely says.

So she reached out to her friend Caroline and together they started “Heja Livet”. What started as a group of about 100 friends, quickly turned into more than 13 000 members. And it continues to grow at high speed.
–  I would never have dreamed of this amazing response. It’s wonderful to see how all the women lift each other, help one another, share advice and show solidarity, Caroline says.

There’s never any bullying in our group. Constructive criticism? Yes. Hatred? No.

And “Heja Livet” is without a doubt the definition of girl power! The group creates opportunities in all areas of life and accommodations, jobs, friendships, mental health and illness are popular topics in the group (and the areas where the girls support each other the most).  And there is never a bad word to be found.
– There’s never any bullying in our group. Constructive criticism? Yes. Hatred? No. We trust our members and they trust us. We stand for openness and honesty, ambition and community. That’s how we break the prejudices about “women in groups”.

Why do you choose to have a closed group then?
– So we can ensure that we only have female members. Hence, we must approve membership. We are confident that the group’s success is because you feel sufficiently safe in the group to really open up, which couldn’t have been achieved in the same extent if men were present. It may sound harsh, but it’s true. And it’s important to emphasize that we don’t trash men in our group. Quite the contrary; This is a place to talk about oneself, each other, life and sisterhood without being political, radical or hateful, Caroline explains.

And this is only Emely’s and Caroline’s side project, they both work and study full time!
– We’re busy little bees, but our motivation is that we love what we do. Time is what you make of it, and since we both feel that this is something important, for others and us, we just make it work.

The goal for the future is to continue to uphold the platform and give women a place to be seen and heard, and to feel supported and loved. They explain how they would like to maintain the simple and straight communication and the open and honest atmosphere the group is based on .
– We would of course like to earn money and make a living from this someday, but if we don’t we will always keep in our hearts that 20 girls, who didn’t know each other from before got together and spent New Year’s Eve 2016 together. That’s pretty damn awesome, they say and smile.

Fellowship, communities, women empowering women; it gets more and more popular these days, why is that do you think?
– We have been waiting so damn long to be seen and heard and even though we have the right to vote, keep in mind that there are still some countries where women are not. We want to go forward like equals and this is just the beginning. Together we’re strong enough to climb mountains!

Name: Caroline Levy / Emely Crona Stenberg
Age: 29 / 31
Lives: Stockholm, Sweden
What inspires you the most? Many things, but mostly the power of “Heja Livet” and my partner in crime Emely / Loud laughs, honesty, being nice to each other and my beautiful mother who will live in my heart forever.

Check out their webpage here and join the Facebook group here.


Choose a happy period

When I first met the ladies behind Your Happy Period, I learned that the tampons I have been using my whole “adult” life are filled with synthetic materials and chemicals. I was shocked to say the least! I of course got curious to what they offer as a replacement and sat down for a little Q&A.
By: Henriette Danielsen Photo: Your Happy Period

Daniella Peri and Nova Hoffman Bermejo help women all over Europe make their period a little easier by offering a monthly subscription of 100% organic tampons.

 What makes your tampons a better choice?
– Our tampons are made with 100% organic cotton, free from synthetic materials, pesticides, bleach and other harmful chemicals. In other words; they are all natural, making them hypoallergenic. They will not affect your vaginas PH value or cause irritation (like others can do) and are biodegradable. It’s simply a better choice for you, your body and the environment, they explain.

How does it work?
– You just enter our website and easily build your customized box that will be delivered a few days before your period every month. You can choose between different sizes and order double if you need too. It doesn’t get any easier than that!

In addition to offering us ladies some clean and healthy tampons, they help girls in developing countries. For each box they sell they provide a monthly consumption of sanitary protection  – which gives the young woman a better life and increase her chance for a better future (true power ladies right there)!
– Over 100 million girls in developing countries have monthly pain when they get their period. Many lack access to sanitary protection, making your period so tedious that in many cases they are forced to drop out of school. A monthly consumption of protection bestowed by Your Happy Period increases a girls’ chance to a better health. It also improves the ability of girls to go to school as usual – and get an education, they explain.

That’s truly amazing! What inspired you to found Yoppie?
Never having tampons available when we needed them (who remembers to buy tampons before it’s too late anyway, right?) triggered us to start a customized feminine hygiene service for the modern woman. We also want to offer a good product without synthetic materials and chemicals, that are found in commercial feminine hygiene brands.

Do these tampons absorb as much “regular” tampons?
Yes of course they do – just try them! We follow the same guidelines for absorbency. The only difference is that our tampons don’t harm our bodies.

How has the response been since you launched in September 2016?
– It has been amazing! The feedback from women has been that they have missed a product like ours. Our customers are truly our daily inspiration and we are working hard on making the Yoppie experience even better!

What are your goals with the brand?
Our goal is to become the natural choice for feminine hygiene. We are soon going to develop a range of products, offering women pads, liners and tampons with applicators. So stay tuned!

What inspires you in your everyday life?
Strong women who are willing to help and stand up for other women. Together we are strong <3

Interested in giving the tampons a try? Get 20% off by using  the discount code: bestofyou2017

Name: Nova Hoffman Bermejo & Daniella Peri
Age: 29 & 28
Lives: Stockholm / London
Biggest craving during your period: Ice cream and everything with loads of carbs, fat and salt / Sugar mostly! But I try to find healthy options like avocado ice-cream or fruits!

To learn more, check out their webpage or follow their Instagram account for daily inspiration.


With a passion for sustainable health

When Peter Munteanu went through a rough burnout, he was missing someone to provide him with high quality support on his time and terms. So, he took matters into his own hands and founded the online platform Yogobe, a tool for physical, mental, social and spiritual health and wellbeing.
By: Henriette Danielsen Featured image: Banana Bloom 

Yogobe is a platform for sustainable health and wellness, offering online classes with 50 of the leading yoga and wellness profiles in Scandinavia. Their goal is to inspire you on the road to better health and more balance in life.
– We live in a fast-paced society where we don’t move our bodies nearly enough. As a part in this reality we also find excuses as to why there isn’t enough time in the day to go to the gym. Yogobe helps people with their discipline and in finding a few moments in their every day for me-time by creating sustainable routines, Peter explains.

Yogobe was launched in 2013 and is now available in three Scandinavian markets; Sweden, Norway and Finland, and has quickly become a fast paced community-based company. 

Given todays hectic society, do you think online workouts from home will take over completely?
– I believe physical venues for sports, health and wellness will play an even more important role in the future. I believe in working together and it’s my firm belief that blended learning is the way forward. That means that the best results in terms of health for the individual will be obtained when we can combine practicing on our own, as part of a collective and with professional guidance, be it online or in real life.

Within a few clicks you have the high-quality guidance you desire.

Who are your main customers?
– People who wish to lead sustainable lives in our new constant climate of change. Our main source of revenue today is online subscription where users get access to an ever growing abundance of video tutorials and inspiration within yoga, meditation, mobility practice, pilates and much more. For the people who have challenges finding time in the day for movement and meditation, those who travel or those who wish to work out at home or at the office, Yogobe is the perfect help and tool. Within a few clicks you have the high-quality guidance you desire.

Privately, Peter practices yoga daily and a while back he passed 1500 consecutive days of meeting himself on the mat.
– For me it’s a symbol of caring for, connecting with and being present with myself. Some days I only have a few minutes, but the best workout is obviously the one which you actually end up doing, he says.

What is your view on fitness?
– When I hear the term “fitness” I think about initiatives which lead to a level of physical physique desired by a certain individual without respect or regard for the body as a complete system. I believe it would be a more sustainable term if it would more explicitly involve the perspective that the physical is more than you can see in the mirror or how heavy you might be able to deadlift. We aspire to live long lives, right? So, let’s make responsible decisions in terms of our physical, mental, social and spiritual health and wellbeing. Inside out.

Peter explains how Yogobe aspire to inspire and guide people to sustainable health.
– More and more of us have lost the ability to regularly shift between ON and OFF in our lives. Being constantly switched to ON-mode results in us not giving our bodies and minds enough time and space for reflection, rest and rejuvenation. In short; we strive to be the change we wish to see in the world.

Peter Munteanu
Age: 34
Lives: Stockholm, Sweden
Favorite workout: I am a huge fan of my foam roller at the moment!

Wish to learn more about Yogobe? Head over to their website and check it out!


”The feeling of being weightless is almost addictive”

Spinning around an iron pole while upside down might not sound like a typical workout session, but it has become a worldwide trend and for pole instructors Helle Carlstedt and Lenita Larsson it’s a new way of living. I met with them to talk about their passion.
By: Victoria Thoors Pictures: Johannes Hjorth / Vida Pole

When people hear that you pole dance they raise their eyebrows and say, ”really”? ”Pole dancing”? You explain that it’s not at all about stripping in high heels, but most people still have that image in their head. I was skeptic at first too, I admit it. But it only took one class to realize that this was something completely else. An exercise that is so much fun that it actually makes you forget that you are working out.

– I don’t even remember what I was doing before I started pole dancing. Every other workout just seemed pointless in comparison. The first time I set my foot in the studio I just knew this was my thing and I’ve done it ever since, Helle Carlstedt says with a big smile on her face.
-Yea, The feeling of being weightless is almost addictive. I don’t even want to go away on vacation if it means I can’t pole dance somewhere, Lenita says and laughs.

We sit together in the lounge area of Lenita and Helle’s pole studio Vida Pole in Stockholm. It feels like being at a friend’s place: cozy, warm and relaxed. What makes it even better, they have a room filled with poles.
– I’ve always loved to start new companies from scratch, says Lenita.
– And I’ve always dreamed of running my own business, but never knew what kind until I started pole dancing and met Lenita, Helle fills in.lenitapole2

They truly are a dream team and with 40 classes a week, Vida Pole has become a huge success. According to Lenita and Helle pole dancing is the perfect mix between a gym session, dance and acrobatics. You get to spin and  be upside down while every muscle in your entire body is activated.

– There are so many different types of sports and workout trends nowadays and it’s nice to finally find one where you forget time and place and lose yourself for a moment, Helle explains.
Lenita nods and adds;
– You get a kick when you finally nail a trick that you never thought you would. You almost feel immortal!

Can anyone do it?
Lenita: With the right coaching and technique you can do almost anything! That’s why it’s so much fun and you always set up new goals. Goals that you actually manage to reach.

What advice do you have to those who would like to try, but are a bit scared?

Helle: You don’t have anything to be afraid of! Everyone is welcome, previous experience or not. Our instructors help you feel comfortable with the pole and will guide you to find your own style.
Lenita: Pole dancing is not about nailing the tricks right away or copy someone else’s movement pattern. You’ll evolve and develop your own way. Give it a shot, it’s a versatile sport and something for everyone to enjoy!

There are many prejudice thoughts about pole dancing and what it entitles. Many believe that this is women’s sport, but Lenita and Helle don’t agree.
Lenita: Men actually get curious and want to try it out themselves and we encourage them to. It will build up their strength and and they’ll realize how fun and powerful the workout is.
Helle: Another thing people often comment on is the outfits. Why we wear so little. The reason is not to provoke or be sexy, even though that’s totally fine too. The reason is that we need to stick to the pole and avoid sliding down and hold the tricks. It’s as simple as that. Our studio is a free zone where the body works as a tool more than anything. Wearing hot pants and a sports top is something you get used to.

I could go on talking with these two ladies for hours. Their joy and passion is contagious and you want to become a professional dancer right away. I ask them to show some moves before I leave and they gladly do. I just stand there in awe. They are way more advanced than me but I’ll get there eventually. One thing is certain though, working out has never been this fun.


Name: Helle Carlstedt
Age: 27
Doing on a Friday night: Dance, sauna and a long shower in the studio, then either a cozy night in with a lot of tasty food or a night out dancing.
Instagram: @hellecarlstedt



Name: Lenita Larsson
Age: 28
Doing on a Friday night: Friday means hanging out with the Vida Pole team. No matter how tired you are after a long week of classes and training, you always get so much energy of hanging out with our wonderful colleagues.
Instagram: @lenilarsson


Want to try pole dancing? Check out Vida Poles webpage and sign up for a drop in class.


Get to know Sassa Asli

We have been inspired by the talented yoga teacher, personal trainer and blogger Sassa Asli for quite some time now, so we were thrilled when she met up with us for a little Q&A about yoga, health and her passion in life.
By: Henriette Danielsen Photo: Sassa Asli

When did you start practicing yoga and what is it to you?
It’s my break, my energy and my happy place. It’s that space which I create so that I can connect back into the present moment. I started practicing yoga in February 2015, so I’m still a ”newbie”!

Has yoga changed your life in any way?
Yes, in many ways. I would argue it was one of the missing pieces in my life and it has helped me a lot over the past couple of years. It’s an overall tool that is very useful in many different aspects of life, and it has brought more self-love into my life, and for that I’m very grateful!

How do we set aside time for yoga in a hectic everyday life?
You just need to make it a priority. I believe that most people have time for the things that matters and are important in their life. It’s not always easy, but it almost always goes back to your priorities and how you choose to shape your daily schedule. Also, yoga does not need to be a physical practice all the time, some days a few minutes of breathing exercises or meditation at the office can be just as good!

Do you have any advice for beginners?
Smile more and don’t be too serious. I truly think it’s important to have more fun! I don’t believe yoga is all about being strict and to always aim for the most difficult poses. It’s rather about enjoying the journey, and to get to know your own body and mind. This, while you bring the beginners mindset as you evolve!

How do you find time for yourself? And what do you do?
My morning rituals are essential to me. Yoga practice, breakfast and workouts! That’s something I rarely compromise with. I don’t find time for myself, I make time for myself.

What makes you happy?
To travel, move my body and spend time with people I love!

What does health mean to you?
I don’t believe health can be captured in just one definition. However, words like balance, movement, good relationships and a positive mindset are some of the important ingredients for good health.

Have you always been as healthy as you are today?
Not at all! It’s a journey like everything else and you need to find out what works best for you.

Any advice for those who want to live a healthier life? Where to start?
Changing bad/old habits can take time. When it comes to food I often recommend to start adding a new healthy alternative every week or month, rather than black listing foods. Also, listen to your own body: Avoid changing all habits at once, as it might last for only a couple of weeks. Most importantly, be kind to yourself!

How would you describe your blog?
A delicious mix of self-love and self-care tools to create a more balanced and healthy lifestyle! I love to inspire people to embark on their own journeys and explore the beauty of a more vibrant, happy and healthy life!

Name: Sassa Asli
Age: 29
Occupation: Blogger, Yoga Teacher, PT
Lives: The Netherlands / Stockholm
Favorite yoga pose: It depends on my state of mind or what my body needs at that particular moment. But I must say that I love all kinds of inversions – headstand is definitely a favorite of mine.

Check out her blog or Instagram account for more inspiration


The road to self-love

On Instagram she goes under the name @blissfullyliving, where she inspires thousands of followers with her positive attitude and yummy pictures of food! But everyday life for Clara Mo hasn’t always been easy, and she shares her story with us!  
By: Henriette Danielsen Photo: Private

The autumn darkness has descended upon the city when I rush into my favorite vegan café for my interview with Clara Mo. Her smile brightens up the whole room when she gives me the biggest hug. Before we sit down she warmly recommends the chocolate mousse, and who am I to say no to that?

Clara is studying nutritional science at the University of Stockholm and has so many dreams for the future. In front of here is her MacBook, she’s been studying for a few hours.
– I love studying nutrition and a part of me wants to work in the field of research. But at the same time,I feel there is a missing link between all the research and common people, and I would want to help people understand it, since I love people as much as I love nutrition, she says and smiles.

But she hasn’t always been this happy and energetic. A few years back Clara struggled with anorexia.
– It started slowly, it’s not something that happens overnight. At first I thought I was just being healthy, but before even knowing it I got caught in this dark spiral that sadly to many of us get caught in. But after a while I realized I couldn’t keep this up, something had to be done. I was 18 at the time.

My self-esteem was far from good and I realized I didn’t love myself.

The road to recovery was long and hard. Clara reached out for help on her own and for a year she went to a professional once a week. She started gaining weight and getting back to “normal”.
– I got healthier and I gained weight, but what I didn’t work on was the mental part of it all. My self-esteem was far from good and I realized I didn’t love myself. The last two years has been a beautiful journey of finding out who I am, learning to love every part of me and finding out what I value in life, she explains.

How did you do all this?
– First off; I realized had to confront my biggest fear; my anxiety. I for example used exercise as an opportunity to escape it, so I decided to stop excercising for a period of time. That was the only way for me to being able to face my fear. I needed to be able to go be active for the right reasons. And it was tough, I can promise you that.

Clara decided to instead fill her time with things that made her happy; filling her everyday life with joy.
– My goal was to become happy, healthy and be pain free. I wrote a list about things that made me happy; meeting new people, singing a song, writing a letter telling someone I love them, studying nutrition, and then I did these things. This also led me to a whole new lifestyle; a vegan one!

What does health mean to you today?
– It means being able to love yourself and being happy. Like the quote on your webpage; Happiness is the highest form of health! Health is so much more than a fit body; it’s about love, happiness and feeling free. This is also what I try to communicate through my Instagram account.

Clara’s experience dealing with sickness and anxiety had led her to want to help other people who may find themselves in the same situation.
– I would also want to work with people and their self-perception, help them in their road to recovery and in the journey in finding themselves. Become strong as an individual, she says.

Who inspires you?
– Likeminded people who do their own thing and have faith in themselves. Who are passionate about something and wholeheartedly follow their dream, without being afraid to stand out.


Name: Clara Mo
Age: 23
Occupation: Student
Lives: Stockholm, Sweden
Favorite food: I love acai bowls! And ooh; my morning oatmeal with different toppings! Brekkie is without doubt the best part of the day!

For more inspiration follow Clara on Instagram 


Grounded success

With a passion for fashion and design, Anja Forsnor and Iman Malmberg got together and used their creative skills to design the perfect, eco-friendly yoga mat. They recently launched their second collection “Endless summer” and we got the chance to have a little chat with these two lovely swedes. 
By: Henriette Danielsen Photo: Grounded Factory

Their shared love for health and wellness brought Anja and Iman together. Both being active yoginis, they quickly figured out they couldn’t find a yoga mat that had just the right look, and that’s how their company Grounded Factory came to life.
– We launched our first collection at the beginning of the year, with mats inspired by our nature in Sweden. We were positively surprised by the response, being beyond what we had imagined. The love and support we have received from yogis all over the world is what makes us want to continue designing new collections.

And just a few weeks ago they launched their second collection; Endless Summer, inspired by California, Palm Springs, festivals and summer vibes. It comes in wonderful colors and patterns like palms, bananas and pineapples, giving you that endless summer vibe.

But what makes your mats a better choice than other mats?
– Our mats are a great choice because of the eco-friendly materials. Our base is made in natural rubber and the soft surface is vegan suede, all colors are water based and it even have an anti-slip surface that is being activated when the mat becomes wet. The opposite to plastic mats that get slippery when you sweat, our mat works the other way around, they explain.

Good for you and kind to mother nature

Both have practiced yoga for years, and it has changes their lives in more ways than one!
– It’s the best medicine for reducing stress which is naturally around when you are living an urban life. There’s a comforting feeling to know that you can rely on the mat during tough periods in your life. Yoga is so grounding and we learn something new or experience a new feeling, vibration or energy every time we step on the mat, Anja says.

Aside from yoga, both live a pretty healthy lifestyle, being as they say; health freaks!
– We love everything green: smoothies, juices, fruits etc., but we are also human: we do eat cinnamon buns, Nutella and enjoy a glass of red wine as much as our greens. For us health is all about balance.

Lastly, we are very curious; Who inspires you?
– We are inspired by all creative and humble power ladies that we are lucky enough to meet through our job. Women who really know how to pick you up and that rather empowers you than compete. We are grateful for everyone we meet on our paths and that takes the time to really share their knowledge, support and positive energy, you all know who you are!

Feel inspired to buy one of these amazing mats? Use the code BESTOFYOU and get 20 percent off! Valid until Monday 10th of October.

Name: Iman Malmberg & Anja Forsnor
Age: 29 & 30
Occupation:  Founders of Grounded Factory, designed yoga mats
Lives: Stockholm, but gypsetting around as much as we can
Follow: Iman’s blog and Instagram account & Anja’s blog and Instagram account

Want to know more about Grounded Factory? Visit their website or follow them on Instagram!